Coca-Cola Amatil partners up with three Australian startups

As part of Coca-Cola Amatil’s acceleration programme, Xcelerate, the company has agreed to partner with three emerging startups.

Xcelerate gives startups access to mentoring, a commercial partnership, and Coca-Cola Amatil’s new Small Supplier Payment Policy which is designed to ensure that small suppliers are not disadvantaged from longer payment terms.

This advantage will encourage more food and beverage startups to consider acceleration schemes, and in turn, will open up new opportunities for food and beverage entrepreneurs and their mentors to learn from one another.

Amatil has said that this will then allow smaller FMCG and hospitality businesses to contribute further to the overall economy.



The chosen up-and-coming businesses include Bellr, Snooper, and Staybil. Bellr and Snooper offer app-based services to bring brands and retailers together, and leverage on mobile technology to benefit hospitality and FMCG companies, respectively.

Chris Sullivan, group director of Partners and Growth at Amatil, said: “Xcelerate is a great opportunity for us to support the start-up and scale-up sectors and help grow Australia and New Zealand’s community of ideas.

“We look for the best and brightest new talent in the areas of sustainable futures, customer experience and route-to-market. We then work together to build or grow their concepts into
outcomes which delight our shared customers and deliver timely, creative solutions for business.”

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