State Chief Minister Biplab Kumar Deb on Saturday unveiled the official logo of Tripura tea and released a tea brand – Tripureswari Tea. This will give a facelift to the tea of Tripura to popularise the beverage and to promote the potentiality of tourism.
Chief Minister Biplab Kumar Deb said at the launch that the logo will help in reviving the loss-making tea industry of the State, whereas the branding will also help in its marketing. Eventually with this Tripura tea would be more popular across the country and abroad and it would also promote tourism.
The logo features Tripura’s iconic landmark, the “Neermahal” which is the largest and one-of-its-kind water palace in India.
Chairman of the Tripura Tea Development Corporation Ltd (TTDC) Santosh Saha said, “The prospects of exporting tea from the state to countries including Bangladesh has brightened with the Chief Minister taking up the issue with Union Commerce Minister Suresh Prabhu.”
Bangladesh’s Srimangal tea auction centre is only 5 km from northern Tripura’s main city of Kailashahar.
Saha also added, “The Indian Chamber of Commerce has also taken up the matter with the Bangladesh government. After Assam, Tripura is the second largest tea producing state in the northeast.”
It produces about 10 million kg of tea annually with an area of 6,430 hectares under cultivation.
Tripura has 54 big gardens, with another 15,000 people involved in 230 small gardens contributing immensely to the growth of the state’s overall economy.
Tripura started producing tea in 1916 at Hiracherra estate.