Chupa Chups, a product of Perfetti Van Melle, one of the most iconic confectionery brands in the world, has now launched a new campaign, called “Karte Raho Fun Fana Fun Fun,” which in english means keep having Fun, and fun is not just for kids. Rolled out in two copies the campain is – one each for the Gum-filled Lollipops, and Sour Belt and Bites portfolios.
Everyone enjoyed the fun they grew up with, and sometimes wish they hadn’t outgrown it. Chupa Chups, which makes some of the most playful confectionery in the world, brings alive the fun of childhood and hopes to keep it going for consumers across age groups with the new tagline, which is quirky and colloquial.
The TVCs (television commercials) show a bunch of teenagers breaking free from their mundane and stressful everyday routine, to have spontaneous, unreserved fun.
In the commercial for Chupa Chups Gum-filled lollipop, a bunch of tweens, overwhelmed by their upcoming exams, spot a kite flying free. Inspired by Chupa Chups, they all make a dash for capturing it.
The sequence becomes fun, exciting and exhilarating, as they compete with each other and cross various hurdles to get to the kite.
The TVC closes on a high, with the group celebrating the fun they had in the chase, even though they did not get the kite.
In the Chupa Chups Sour Belts and Bites commercial, the narrative unfolds in a similar backdrop of exam stress.