China is to provide Indian customers with palate-tingling flavours of roadside stalls

Wow! Momo, one of the leading QSR (quick service restaurant) momo chains in India, has introduced its sister brand Wow! China, a fast-food Chinese cuisine format. The Kolkata-based QSR company launched its first outlet in Kolkata in December.

Both Wow! Momo and Wow! China are owned by Wow! Momo Foods Private Limited, which posted a turnover of Rs 120 crore in FY19.

The company is aiming a turnover of Rs 200 crore by the end of this fiscal. It is looking at investing Rs 12 crore for setting up 40 Wow! China outlets across cities like Kolkata, Mumbai, Chennai and Bengaluru.

Sagar Daryani, CEO and Co-Founder, Wow! Momo, said, “Indian Chinese or Chinese food that will suit Indian palates will be the focus of the company’s new offering. Like Wow! Momo, the new brand format shall operate out of kiosks, food court outlets in malls & tech parks, high-street locations and through a cloud kitchen model.”

“There is no denying that Chinese food is extremely popular in India. In north India, the second most popular cuisine is Chinese after north Indian food and likewise in South India, the second most popular cuisine is Chinese after south Indian. The idea behind Wow! China is to provide Indian customers with palate-tingling flavours of roadside stalls coupled with standard Chinese dishes from expensive restaurants at economical prices with a touch of innovation,” he added.

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