The fast food chain Burger King rolls out a new Whopper meal box, called “Real Meals,” labeled with different moods and colours. Burger King is getting little salty with McDonalds in the name of mental-health awareness, as the latest promotion throws some shade at McDonald’s and its Happy Meals.
The packaging is available in five moods: the Pissed in red; Blue for sad; Salty in teal; YAAAS in purple; and DGAF (that’s don’t give a f— in internet speak) in black.
Burger King said in a release, “With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”
Burger King has launched the meals near the beginning of May, which is the start of Mental Health Awareness Month.
The boxes are different colours, but the meals are the same. Each has a Whopper, french fries and a drink. They’re a limited edition and are only available in Austin, Seattle, Miami, Los Angeles and New York City.
Burger King has also launched a commercial for the #FeelYourWay campaign featuring young people experiencing the promotion’s range of emotions. The nearly two-minute ad ends with “No one is happy all the time, and that’s OK.”
It’s not the first time Burger King has trolled McDonald’s. The fast food brand has a history of flashy stunts.