Big pop trends don’t surface too often, but when they do, big brands don’t always let go of the chance to earn some cash from it. One can certainly expect that from the return of Stranger Things, the retro sci-fi phenomenon that’s coming back to Netflix soon for its third season.
On Wednesday, even Nike did the same and announced a collection that harkens back to the looks of 1985, when the new season takes place.
A slightly less labor-intensive product development was announced today by Burger King, which is unveiling an Upside Down Whopper—named, of course, in honor of the show’s Upside Down parallel dimension. The tie-in is a co-promotion with Coca-Cola and Netflix.
The Upside Down Whopper is…pretty much an upside down Whopper. The brand isn’t shy about this fact, pointing out in its announcement, “The Upside Down Whopper sandwich features exclusive packaging and the same ingredients as the original Whopper, served upside down.”
But there is one especially clever tidbit in the campaign: the Upside Down Whopper will only be sold in 11 locations, a reference to Eggo-munching and butt-kicking protagonist Eleven.
The limited-time product goes on sale June 21 (Stranger Things returns on July 4) at locations in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles, and New York. The 11 restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins with a Stranger Things theme.