Major FMCG Giant Britannia is setting its focus on the bakeries segment to strengthen its position as a market leader in the packaged foods industry in India.
The maker of biscuit brands like Good Day, Bourbon and Little Hearts is currently in talks for exploring profitable business opportunities in the bakeries segment and adjacent food categories.
Going forward, the company wants to pursue the untapped potential of the adjacent food categories and macro-snacking space. The company is actively working on this venture, which it has outlined in its Annual Report for 2016-17.
Britannia announced that it will continue to scout for many such profitable growth opportunities to ensure that it stays ahead of the market while transforming itself into a total foods company.
Last year, Britannia collaborated with Chipita S., a foods company from Greece, to produce and sell ready-to-eat filled croissants. The name of the joint venture was “Britchip”. The company also recently inaugurated a new Research & Development lab at Bidadi, near Bengaluru for study and launch of new food products.
Britannia is also stepping up its international business, while gauging and assessing entry into high potential foreign markets that are currently not accessible to outside markets through export routes due to presence of high trade barriers.
Presently, Britannia is operating in more than 70 countries, with its key geographies being West Asia, Africa, Americas, Asia- Pacific and South-East Asia.