Boost, one of GSK’s leading brands in Health Food Drinks category, has created Boostcamp.com. This is an online platform that brings alive its core theme of inspiring kids to “Play A Bigger Game”. The young players will be trained by their cricketing heroes Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer about different facets of sports through this platform.
By this Boostcamp, these champions will provide expert tips and tricks of the game to young players on how to improve skills, build stamina, handle tough situations and take the right nutrition.
During the time of launch, training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for the all-round growth of a player’s game will be shared on a specially curated website. In the future, Boostcamp will also be rolled out in the form of actual camps in various cities so that young players can learn from their heroes through face to face interactions as well.
MS Dhoni on the launch of Boostcamp said, “Boost, for decades now, has upheld the legacy of inspiring young kids to win big. With Boostcamp, young players will have a platform to watch, learn and grow. I am delighted to be part of such an initiative that will motivate young players and help them master various aspects of sports. This will go a long way in building the next generation of champions in the country.”
Virat Kohli commented, “When I began my sports journey, I used to follow cricket legends like Kapil Dev and Sachin Tendulkar. We learned the techniques and skills of cricket by watching them play on TV. I am elated that the baton Is now in my hands to inspire young kids to play big and win bigger. A platform like Boostcamp is exactly what the new generation needs. I wish such a platform had existed when I had begun my sports journey.”