The online grocery firm BigBasket is increasing its focus on organic food products and expects this segment to contribute around Rs 250 crore to its overall revenues in the financial year 2019-20.
The Bengaluru-headquartered firm BigBasket has launched new gluten-free and healthy products under ‘bb GoodDiet’ range at the Organics & Millets 2019 International Trade Fair.
The organic range introduced on Sunday included natural mineral rich ‘GoodDiet Pink Salt’, ‘GoodDiet Nutrition Bar’ and ‘Breakfast Cereal’ which are gluten-free and contain no added preservatives.
Seshu Kumar Tirumala, national head, buying and merchandising, BigBasket said, “We are observing a strong demand for organic products from a specific segment of customers who are very health conscious. This category grew more than two times since last year.”
He also added that in FY19, the grocer expects gross sales of Rs 3,500 crore of which around 3 per cent around Rs 100 crore will come from organic food segment. The firm attracts over 300,000 customers per month including those from tier-II cities for its organic range.
The press release by the company mentioned that the three-day international trade fair at Bengaluru generated huge business, about Rs.240.25 Cr. It also added that 67 MoUs worth ?153.94 cr were signed during the three days and international buyers generated business worth ?32 cr.
The three Organics and Millets Trade Fair witnessed participation of around 512 buyers and had footfall exceeding 2 lakhs.