At this year’s Health Ingredients Europe (HiE) in Frankfurt, BENEO, one of the leading manufacturers in functional ingredients, demonstrates how the industry can create innovative, sportified food and drink products that are relevant and appealing to mainstream consumers.
With an impressive 29% increase in the number of product launches carrying some kind of sports claim over the past two years.
Thomas Schmidt, Marketing Director at BENEO, comments: “The particular challenge is that sportified products should be for everybody, not just for athletes. Our focus on sportified products for mainstream consumers. As more products become available, the sports market is forecast to reach more than €15 billion in 2021, presenting a significant growth opportunity for food and drink manufacturers around the world.”
Active consumers want products that help them to look and feel good, manage their busy day and maintain a healthier weight. This means that blood sugar management, sustained energy and the fat burning impact are of great importance to them.
Schmidt, continues: “BENEO’s Palatinose™ provides full carbohydrate energy in a more balanced and sustained way, delivering true fuel for life. It has been used in a variety of food and drink solutions that we’re presenting at HiE to highlight the potential that this low glycaemic.”
BENEO’s Palatinose™ ensures blood sugar levels stay balanced, which helps to support an improved fat burning rate.
The team at the BENEO-Technology Center has created a range of new product samples, and will be available at BENEO’s exhibition booth. These include:
- A blackcurrant sports drink with Palatinose™ delivers isotonic refreshment and a reduced blood glucose response
- An energising pink grapefruit -flavoured water containing Palatinose™ provides hydration and healthy blood sugar levels at the same time.
- A breakfast almond chocolate drink with a velvety mouth-feel that is high in fibre and induces a healthy blood glucose response due to Palatinose™ and the chicory fibre Orafti®
- A creamy and indulgent, dairy-free vanilla pudding with rice flour, rice syrup, rice starch and Palatinose™, that supports balanced blood sugar levels.