Barry Callebaut has inaugurated second chocolate academy and office in Beijing to extend distribution to second-tier Chinese cities.Beijing is going to be the only country with two such centers.
This academy will provide teaching and training for professionals who have interest to learn about new chocolate trends and recipes. Till date, more than 3,500 people have attended these events at the Shanghai chocolate academy.
On the occasion of inauguration, Ben De Schryver, president of Barry Callebaut Asia Pacific, said, “As a global leader in the chocolate industry, serving food manufacturers and professional users of chocolate, we are excited about the great growth potential of China. Domestic chocolate production is increasing, and we have experienced double-digit growth in China over the last four years.”
He also added, “Our confidence in the future development of the chocolate market in China, together with the desire to better serve our Chinese customers, have prompted the expansion of our footprint and distribution network across China over the next few years.”
George Zhang, managing director Barry Callebaut China, said, “Barry Callebaut is well recognised by food manufacturers and the artisanal community in China for our innovative, high-quality products and superior customer service. Over the years, we have built our presence in China through outsourcing agreements with a number of Chinese food manufacturers, and we have established a strong network of nationwide distribution and committed channel partners.”
He added, “Today’s opening of our new Beijing office and chocolate academy centre marks a new milestone in our successful growth in this country. China’s second-tier cities, where consumption is expected to increase exponentially in the coming years, are also key growth areas for us. We will continue to extend our reach in these cities through an extended distribution strategy.”