Barista, the famous brand who brought the coffee culture in India, are now entering the Kashmir market in association with CellAir networks. The plan is to cover 400 stores in next six months in the valley.
As per the company spokesperson, the company’s expansion in Kashmir has been in line with the well thought of strategy to enter into the FMCG segment of India which aims to cover all the states in next one year.
CellAir Networks is the sole super stockist of Barista products for Kashmir and they would be making the distributors in all major districts like Srinagar, Budgam, Baramulla, Anantnag and Ganderbal who would be catering to the requirements of the retail chain in those districts.
The products from the sub brand Choc-o-Affair will be launched in the state which includes 2 varieties of choco-slabs, 3 types of cookie tins. They are also in the process of launching instant coffee and low priced chocolates in a month’s time. Along with individual packs, assortments are also available under Pouch, Cassette Pack.
Tofail Khan, owner CellAir Networks commented on this event and said, “This is a very good step by the company as we get to serve something good from a credible brand in the market. Our customers always look for something upmarket & affordable and Barista has just filled that void for us.”