The craving for the King of fruits is an all-time high. To satiate this mango craving, Barista introduces a Mangolicious creation, Hitachi Alphonso Smoothie. The all-new smoothie has the richness of Alphonso mango blended with vanilla ice cream & milk.
Barista has launched Hitachi Alphonso Smoothie, an innovative marketing partnership with Hitachi Air. Inspired by the cool air philosophy of Hitachi, the drink is commissioned to give patrons the much-needed relief from the scorching heat.
Barista and Hitachi are pioneers in their own fields and are always working towards providing something innovative to its target audience. With Hitachi Alphonso Smoothie, it’s a unique way for Hitachi to complement the brand message.
Puneet Gulati, CEO, Barista, said, “We are committed to innovate with our offerings and this time we thought of delighting the taste buds of our consumers with a thick, sinful smoothie made from the seasonal special fruit- Alphonso Mango giving them the authentic mango experience. We are happy to announce this partnership with Hitachi Air. In the future, we would like to open up for more brands to put their innovative ideas into action.”
Partha Sen of Hitachi Air added, “Hitachi has been doing innovative marketing activities for some time now, associating with Barista is a very conscious choice as both the brands are serving same TG and have a similar philosophy. Hence, providing relief from summer in an innovative way is our motto and we are happy to partner with Barista.”