The coffee chain Barista is aiming to double its number of stores in India to 500 in coming two-three years. As per the company senior official the company is targeting to reach the count by 10,000 outlets for its FMCG offerings. The expansion of its fast-moving consumer goods offerings is done with a purpose for the launch of chocolates, cookies and coffee powder.
Barista CEO Puneet Gulati said, “Coffee consumption in India is very low compared to developed countries. We see tremendous opportunities in the coffee sector here…We are looking at operating 500 outlets and distributing our FMCG offerings through 10,000 outlets in the next 2-3 years.”
He also added that the majority of the Barista outlets will be opened through the franchise route. Currently, Barista has over 200 Barista Cafes and Barista Express kiosks across India. The revenue generated by the company was about Rupees 104 crore in the previous year.
At present, Barista has about 20 stores outside India in Sri Lanka, Myanmar, Nepal and Maldives. The company is also targeting to open stores in newer geographies, mainly in countries in South Asia and Middle East, and is in initial talks with a few players to open Barista stores stated by Mr Gulati.