Barista is in advanced talks with food delivery platforms, such as Swiggy and the other, to serve the online food market.
Barista is planning to sell its food items through food delivery platforms. These food items would be cooked at its facility and they would be distributed by the online aggregators.
Barista Chief Executive Officer Puneet Gulati told to media, “We are in advanced stage of talks with Swiggy and one more player for dark kitchens and hopefully, we would have announcements soon.” He also added, “Barista would add around 40 more stores in the next three months taking its count to 250 by the end of this financial year.”
Last year, October 2018, Cafe Coffe Day, Barista’s rival had made an announcement to join hands with Uber Eats to launch a virtual restaurant network.
The coffee chain is looking to enter South Asian markets and the UAE in the Middle East, where the Indian diaspora has a larger presence. It already has stores in countries such as Sri Lanka, Myanmar, Nepal and Maldives.
Speaking about the details of Barista’s plans Gulati said, “Currently, we are having around 210 stores and by the end of March, we are hoping to have around 250 stores. These would be a mix of company-owned stores and franchise stores. Currently, we have operations in 47 towns in India. It was just 35 towns one-and-a-half-year back. The expansion is especially coming from tier-II and III cities. We are quite excited as our brand has a huge halo emitting from metro towns and it is very well accepted.”