India’s leading alco-bev company ups its play in innovation with sustainable rice husk glasses
National, 19th December, 2019: If you attended India’s biggest cultural festivals this year – BACARDÍ NH7 WEEKENDER or CASA BACARDÍ – you couldn’t have missed the glass in which you were served your drink. Bacardi has launched bio-based, reusable and recyclable glasses made out of rice husk, which will be used at the brand’s experiential properties and events.
Bacardi is constantly striving to find innovative solutions to address environmental concerns such as single-use plastics and air quality, especially in India. As a pioneer of some iconic experiential properties, the company has spearheaded a first-of-its-kind innovation – rice husk glasses. Sourced and produced in India, these durable glasses made out of rice waste can be used for repeated beverage consumption, making it a timely and relevant alternative to single use plastic glasses.
Produced at a third party manufacturing unit with indigenously sourced materials, the glasses are made using a combination of rice husk, vegetable-based oil and reusable and recyclable food-grade polystyrene making them eco-friendly and 100% recyclable. Melamine-free and food-grade compliant, the glasses can hold any liquid and are good for multi-use. Several festival attendees even took their glasses home to reuse!
Bacardi is leading a worldwide campaign on sustainability titled ‘Good Spirited,’ which is aimed at specific sustainable goals in sourcing, packaging and operations. Last year, as part of a campaign titled ‘The Future Doesn’t Suck’, Bacardi also joined forces with Lonely Whale to spread the message of reducing the use of single-use plastic straws, aimed at removing one billion plastic straws by 2020.
Rohith Reddy, Marketing Director, Bacardi AMEA (Asia, Middle East & Africa) said, “At Bacardi, we have charted an ambitious course to build a brighter future. Our global ‘Good Spirited’ sustainability initiative has inspired us to look at innovative ways to address environmental impact, such as single-use plastic and also air quality – a serious issue facing many parts of India. The creation of our bio-based, recyclable and reusable glasses made from rice husk are an innovation we have spearheaded to assist in this effort. The rice husk we use is sourced from local farmers, offering an alternative solution to disposing of crop waste. With thousands of festival go-ers attending BACARDÍ NH7 Weekender, this was the ideal opportunity to encourage a more conscious experience and create an impactful dialogue with our audiences.”
As compared to other alternatives, these rice husk glasses have the lowest carbon footprint. The company supplied nearly 77,500 of these glasses at BACARDÍ NH7 Weekender along with other experiences such as CASA BACARDÍ and India Cocktail Week 2019.