Amul mentioned that it is expecting a growth at 20 percent in 2019-20 on the back of milk-based products and ethnic flavours. Amul has also announced that it will be the sponsor for the Afghanistan cricket team for the ICC World Cup.
R.S Sodhi, managing director, GCMMF, on the sidelines of a sponsorship event said, “In April, we have grown by more than 22 percent and we are expecting growth of 20 percent in 2019-20. Last year, we registered 13% growth purely on volume basis, as there was no increase in product prices. This growth will be driven by increase in purchasing power, better power infrastructure, which will lead to sale of chilled products in rural areas, and no increase in prices.”
In the financial year 2018-19, the company has reported a total turnover of Rs 33,150 crore, growing at 13 percent.
Other than its dairy business, which is growing at 14 percent, Sodhi said milk-based products such as lassi and shakes are growing at 15-20 percent. The recently launched fruit beverage brand ‘Tru’ is registering 12-15 percent growth.
Sodhi also added, “We have witnessed a change in the consumption pattern of Indian consumers as they are demanding localized products and ethnic flavours. They feel such products are fresh, meet their taste requirement and are affordable. Our ambition is to become a ‘city brand’ in the consumer mind space. In the food segment, people want local brands. We are offering lassi, sweet yoghurt and buttermilk, which is growing because of high demand.”
Amul has been selling more than 25 variants of shakes, lassi, and flavoured milk. The company, which launched Tru range of fruit beverages with a base of milk solids in four flavours, plans to make a big splash in the category, with increasing number of consumers moving away from carbonated drinks.