Danone is planning to change its packaging for all-natural yoghurt sold in Argentina. For this, it has signed the partnership with the global packaging company Amcor to develop new packaging.
The packaging of the yoghurt jar is made from PET which has a wide-mouth opening with an aluminium PET closure. The PET jar supports the 100 percent natural positioning of Danone’s La Serenisima’s yoghurt with featured engraving. It has a finely finished base and a body-wrap label, with a 55mm finish with an aluminium PET foil barrier seal and ultraviolet blocker to protect the contents.
The new business development director for Amcor Martin Darmandrail said, “This wide mouth PET jar is an entirely new format offering for cold-fill dairy products. In a market traditionally dominated by thermoformed PP and polystyrene containers, we’ve shaken things up with a yoghurt package with the durability, freshness, performance, manufacturing and sustainability benefits of PET.”
On selecting the special jar for yoghurt, Maximiliano Sassone, R and I Director for Danone Argentina, said, “We have developed La Serenisima Original, a product inspired by the first yoghurt made by La Serenisima 55 years ago, which revolutionised the category in 1963. We carefully select the ingredients, including milk from Argentine family farms, and pay respect to every step of the original process, creating a 100 per cent natural product without preservatives, so that our consumers can connect to their memories of the original product.”