The FMCG and hotel giant ITC Ltd. has newy launched a new corporate campaign ‘Sab Saath Badhein’ which is a series of 4 TVCs. The first TVC consists of how consumers’ trust in ITC’s rich bouquet of world-class Indian brands has enabled the Company to create larger value for the society and environment.
The creative rendition, devised by Ogilvy, plays on the popularity of flying kites among children. The kites here, instead of typically competing against each other, come together as one giant kite and soar high above. As an effective metaphor for ITC’s diverse portfolio of best-in-class FMCG brands, the kites illustrate how the growing consumer franchise for these brands enable ITC to make a significant contribution to livelihood creation and environmental resources replenishment. The other ads creatively illustrate ITC’s large scale initiatives in farmer empowerment through the ITC e-Choupal, watershed development, and afforestation.
ITC has built a portfolio of over 25 world-class Indian brands that, within a short span of time, are either leaders in their categories or making appreciable progress. Today, ITC’s vibrant portfolio of brands including Aashirvaad, Sunfeast, Bingo!, YiPPee! Classmate, Fiama, Vivel, Engage, Savlon Mangaldeep, and many others represent an annual consumer spend of over Rs 18,000 crores.