Patanjali, launched toned milk in many parts of the country, in its dairy category amidst the furore of a rice hike by Amul and Mother Dairy. The launch happened when the rivals increased their prices by Rs. 2 nationwide and Patanjali launched the toned milk ata lower rate.
The milk is to be sold in Delhi-NCR, Pune, Jaipur, Nasik, Aurangabad and Haryana, etc. The Dairy division by Patanjali commenced in September of 2018 with the launch of packaged milk which reaches over 1,50,000 of its outlets all over India. They have also launched table butter last Monday after Cow ghee which remains its top selling product. They plan to launch curd, milk, buttermilk and cheese this year.
Patanjali will be sourcing milk directly from farmers and will use its plants in Meerut in UP, Jaipur in Rajasthan and Nevasa in Maharashtra. The company that currently procures 4 lakh litres of milk, plans to ramp the procurement to 10 lakh litre, Ramdev told reporters.