Global food sector power brand Gulfood – the world’s largest annual food and beverage trade exhibition – is raising the international industry forum bar for its 24th edition, which will run at Dubai World Trade Centre (DWTC) from February 17-21, 2019.
Gulfood visitors will discover a show packed to the DWTC rafters taking up more than 1,000,000 square feet, with 5,000 exhibitors and 120 country pavilions vying for business with the latest F&B produce and showcases across eight primary market sectors: Beverages; Dairy; Fats & Oils; Pulses, Grains & Cereals; Health, Wellness & Free-from; Meat & Poultry; Power Brands; and World Food.
A World of Tastes – championed by world-renowned chefs
Being held under a new theme – ‘The World of Good, The World of Food’ – Gulfood 2019 will showcase the global diversity of ‘food’ via its international exhibitor base and a major pool of Michelin-starred chefs participating in the all-new Tastes of the World competition. Many of the largest country pavilions are already committed to the contest, including France, Germany, Spain, Japan and Brazil.
On the ‘good’ side, shifting consumer preferences for health food options and other industry-shaping topics will feature heavily in the Gulfood Innovation Summit from February 18-20. The Summit will set the scene for three days of high-calibre industry discussion with the airing of a global social and economic outlook for the F&B industry on its first day.
New experiential zones raise the bar
Also new for Gulfood 2019 is a range of immersive features designed to enhance visitor experience and facilitate greater business opportunities, including CxO Club, Start-Up Programme, the Meat-Me competition, Tea House, and a dedicated Health Lab.
The two-day competition will see US-style barbeque pit masters from UAE-based restaurants go head-to-head in ‘smoking’ and BBQ master classes and cook-offs.
Sponsored and organized by Tea Valley, part of India’s innovative DJ Group, the programme will feature performances by Assamese and Moroccan dance professionals, a Chinese tea ceremony, as well as workshops and seminars probing the health attributes of tea, the basics of the drink and tea art.
Health Lab is a core component of the show’s ‘good’ proposition and will address rising consumer demand for healthy ingredients and overall products.
The show’s new Start-up Programme will see more than 50 entrepreneurs from around the world demonstrate their increasing penetration of the international F&B segment.
The CxO Club offers a closed business breakfast club for the industry’s proven risk-takers to explore and set new industry pathways.
With a packed exhibitor house and vibrant new features, DWTC is confident that Gulfood 2019 will see the show attract upwards of 98,000 attendees from 193 countries. DWTC has once again succeeded in widening the show’s scope and capabilities as it heads towards its silver anniversary in 2020.
Gulfood 2019 is a trade event open strictly to business and trade visitors. The show is open 11am-7pm from February 17 – 20 and 11am-5pm on February 21. Visitors who pre-register before February 07 will save AED150 (USD40) on the on-site entry fee of AED420 (USD114). Visit www.gulfood.com