The Gurgaon-based sauce and dip producer was founded by Vivek Singh, Vandana Singh, and Rohit Agarwal in 2008. Fric Bergen launched with the aim to offer premium-quality sauces at affordable prices in easy-to-use, single-serve sachets for on-the-go consumers.
“Our focus is to cater to the masses. With prices of our products being as low as Rs 10, consumers usually end up buying two to three variants in one go,” said Founder, Rohit Agarwal.
The company retails over 30 SKUs in their product portfolio which includes a variety of mayonnaise, ketchups, sauces, dips, and jams. With a strong distribution network covering over 10,000 retail outlets pan India, their focus lies in increasing this segment.
Commenting on the same, Agarwal added, “By the end of 2020, we plan to shift our retail revenues to 85 percent and HORECA at 15 percent.”
“We are very excited to add Fric Bergen to our portfolio group of companies. The consumer market industry is seeing a growth trajectory with rapid urbanization, evolving consumer lifestyles, rising income levels & growing per capita expenditure, awareness and desire to try new brands, and visibility of products through organized distribution points. We believe Fric Bergen has a strong business model and are dedicated to providing them with the support they need to succeed,” said Nandini Mansinghka, CEO & MD, Mumbai Angels Network.