Dairy Day Ice Cream Forays into Andhra Pradesh

Dairy Day, a top 10 ice cream brand in India, with extensive presence in Karnataka, Tamil Nadu & Maharashtra, today announced its expansion into Andhra Pradesh. Dairy Day ice cream will now be available across 2,000 outlets in most of the districts of Andhra Pradesh state. The company has invested Rs. 80 crores over the last two years in capacity expansion as it extends its footprint across the country. Currently Dairy Day has two state-of- the-art manufacturing units in Karnataka, spread over 2 lakh square feet with a capacity of 1.4 lakh litres a day.

Mr. M N Jaganath, Co-Founder, Dairy Day said “the expansion into Andhra Pradesh is an important step for Dairy Day as we work towards establishing a pan India presence. The state has a vibrant and growing market with immense potential for the FMCG sector. India currently is the fastest growing Ice cream market in the world, growing at over 13-14% CAGR. The industry is expected to touch Rs. 30,000 crores over the next five years. We at Dairy Day believe in providing value for money products that appeals to young and old alike.”

Dairy Day, which offers a variety of cups, cones, sticks, tubs and other novelties, manufactures and supplies approximately 150 products in over 30 flavours. The company manufactures market favourites such as Vanilla, Strawberry, Chocolate, Pista, Butterscotch, Mango among others along with its own unique flavours such as, Paan Twist, Rajbhog, Gulab Jamun, Gajar Halwa, Rose Kulfi, Ice-cream Cake and Ice-cream Sandwich.

About Dairy Day

Started in 2002, Dairy Day is one of the leading brands in South India with extensive presence in Karnataka and Tamil Nadu. Dairy Day manufactures and supplies approximately 150 products in over 30 flavours. The Range of products include a variety of cups, cones, sticks, tubs and other novelties. Founded by Mr. M N Jaganath, Mr. A Balaraju and their colleagues, the company has two state-of- the-art manufacturing units in Karnataka, spread over 2 lakh square feet with production capacity of 1.4 lakh litres per day.

Dairy Day’s manufacturing facilities are ISO compliant (ISO-22000- 2018 (FSMS)). The facilities are supervised every day by an expert team of Dairy Technologists, Food Technologists and Microbiologists. Dairy Day is available across most of the cities and towns in South India and supplies its products through a network of more than 30,000 retailers.

Dairy Day has been growing at 35% CAGR, much faster than the Industry. In October 2016, the company went for private equity funding, with Motilal Oswal Private Equity investing around Rs 110 crore for a minority stake.

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