Mondelez India has launched Cadbury Chocobakes, which offers consumers the iconic chocolate filled in a cookie.
Commenting on the innovation, Sudhanshu Nagpal, associate director, marketing (biscuits), Mondelez India, said, “The launch of Cadbury Chocobakes Choc-filled Cookies stems from our constant endeavour to create and redefine categories.”
“We have always looked at growing the consumption pie by expanding the brand’s narrative and leveraging occasions,” he added.
“In India, our vision specific to the biscuits category is to introduce delicious, consumer-relevant products, and this latest innovation further builds on our vision of leading the future of snacking,” Nagpal said.
“With the iconic taste of Cadbury at its core, we believe that Cadbury Chocobakes Choc-filled Cookies will further strengthen our position in the fast-emerging choco-bakery segment and consolidate our foothold in the snacking domain,” he added.
Cadbury Chocobakes Choc-filled Cookies, is truly a cross-pollination of the iconic chocolate and biscuit categories, delivering a delightful and unique experience for the consumer.Unlocking the potential of indulgence, this latest innovation is an attempt to further premiumise the biscuit category while expanding its trajectory in the country on the back of agile innovations that continue to match the growing consumer expectations.
This initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right, by providing them with more choice and newer eat experiences.
The launch of Cadbury Chocobakes Cookies will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation, which will include a new TVC (television commercial), innovative outdoor, print and digital campaigns, along with strong in-store visibility. Cadbury Chocobakes Choc-filled Cookies is priced at Rs 30 for a 75g pack and Rs 60 for a 150g pack.