Mondelez India Foods Pvt Ltd. which was previously called Cadbury India Ltd is now focussing on its other segment Oreo brand and its variants to strengthen its presence in India. The Indian biscuit market now needs a special presence, as Sudhansu Nagpal the Associate Director – Marketing (Biscuits), Mondelez India, said.
“We forayed into the biscuit category in 2011 with Oreo and since then, India has emerged as one of the top three markets (after USA and China) for the brand by volume,” he told The Hindu.
Oreo’s launch in the cream biscuit segment was followed by the launch of Bournvita biscuits in 2016. In 2019, it launched Bournvita Banana & Oats in the breakfast segment.