Tequesta, Florida-based specialty coffee roaster Oceana Coffee has entered into a partnership with Miami-based cannabis products maker Bhang corporation for a new line of CBD coffee products under the new brand names of Röst and Cosmic Terp.
Bhang will hold a 51 percent stake in the partnership, while Oceana will leverage its coffee sourcing and roasting expertise to help bring the new products to market later this year, according to an announcement from 9-year-old Bhang.
Bhang received a $500,000 injection from the cannabis-focused investment firm Cannabis Growth oppurtunity in April of last year, and the company now boasts of offering more than 100 hemp-derived DBD and terpene products including chocolates, pre-rolled joints, vapes, gummies, mouth sprays and more.
“We are excited to team up with Oceana Coffee to bring two unique brands together in a rapidly-expanding market that has shown significant interest in our combined products,” Bhang CEO and Chairman Scott Van Rixel said in yesterday’s announcement. “It has long been our strategy to bring the benefits of CBD and terpenes to a wider market of consumers that are expressing greater interest in incorporating these products into their everyday lives.”
The company said it is awaiting a shipment of 5,000 pounds of coffee from Honduras to begin production on the new CBD coffee products.
From a coffee industry perspective, the Oceana partnership with Bhang represents a rare case in which a specialty coffee company has headed full-throttle into the CBD category.
As the cold brew craze erupted over the six years or so, it was often specialty coffee players — such as Stumptown, Blue Bottle, Slingshot and others — who were largely responsible for developing and defining the category.
The same can’t necessarily be said for CBD coffee in the United States, which has been driven mostly on two fronts: small coffee shops adding small amounts of CBD oil to their drinks; and well-funded upstarts with little to no coffee experience hoping to capitalize on the market potential of hemp-derived CBD and other cannabis products, made possible both by state and federal legistation.