flavor color & texture trends

Flavor, Color, & Texture Trends in 2021

When it comes to choosing which food and beverage products consumers like, there are 3 key aspects which lead to trying products and continuously buying those brands. Flavor, color, and texture are 3 major areas in why consumers continue to purchase a brand of choice. So how influential are these ...
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Nutrition VS Functionality – The Indian context for protein ingredients

*Dr. Kaushik Ramakrishnan, The macromolecules critical for a balanced diet are carbohydrates, proteins, and fats. Of these, there is an excess of carbohydrate and fat consumption, while proteins remain deficient. This is a general trend around the world and has led to a focus on the protein composition of diets ...
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Unfair Image of MSG in the Eyes Consumers

Divya Aggarwal* A serendipity discovery of monosodium glutamate (MSG) was led by a Japanese chemist, Kikunae Ikeda who found that dashi; a fish stock commonly used in Japanese cuisine, was high in a sodium salt of glutamic acid. He was then able to detect a sensation of savory taste and ...
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Flavours- Floral and Fruity with Their Health Benefits

*Upali Mohapatra Flavours play an important and indispensable role in modern food. Flavour is the sensation produced by a material taken in the mouth. Flavour of the food can be altered with natural or artificial flavouring which affect these senses. Flavour is the combination of taste, olfactory and oral texture ...
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A New Flavour Strategy to Attract Consumers of All Ages

*By Sanjay Gupta, Flavours play a vital role in completing and diversifying any food product range. Taste innovations can revitalize a brand’s offerings and keep customers constantly coming back for more. As globalization and connectivity brought the world closer, there was a natural democratization of tastes. Responding to growing demands, ...
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Soma, Aphorisms, and the search for a sugar alternative

*Dr. Kaushik Ramakrishnan The Soma is postulated to be a yet unidentified plant, popular in the Indo-Persian civilizations for the preparation of a beverage, that provides vitality, energy, and strength. Digging a little deeper into the research, it turns out that the Soma could potentially be a group of plants, ...
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Fruit Concentrates and its Magic in the Creation of Food and Beverages

Vibha Gaur* Fruit concentrates are fruits without water and fibres. They are made by removing water from freshly squeezed fruit and vegetable juice. It is usually used as base stock for various food products. With less volume, it contains soluble solids of 65%-70%. Fruit juice concentrate process is an effective way to reduce packing and transportation cost. Concentrates made from 100% fruit are the ...
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