What is Food Marketing?
Food Marketing brings together the producer of food and consumer of food through a chain of marketing activities. Buying and selling food items is a complicated process, as many things occur before the food reaches the consumer. Food processing, wholesaling, retailing, food service, and transport are some of the processes before it reaches the consumer. Due to these many processes, many organizations have to be involved in the sale of one food product. For example, approximately fifty-six organizations are involved in the making of one can of chicken noodle soup. These organizations include the processors who make the ingredients for the product and involve the companies who manufacture the cans, print the labels, and transport the product. Therefore, globally, the food marketing industry is one of the largest direct and indirect employers. Food marketing can take on many forms, such as:
- Sponsorship of events
- Celebrity endorsements
- Contests and sales promotions
Social media posts on:
- On TV
- On the radio
- On the internet
- Before the start of movies
- Product placement
- In movies
- In magazines
- On social media posts
- In music lyrics and videos
Importance of Food Marketing
Food is one of the essential elements of survival. Food should be nutritious enough to help your body grow and remain healthy. Eating junk food or low nutritious food can lead to deadly diseases in your body. Multiple companies exist due to the increasing demand for food items. Nowadays, consumers are educated and thus paying more attention to what they consume. It’s a challenge for companies to convince consumers that their product is good and beneficial for health. Companies can’t be successful in the long-term without proper planning and food marketing strategies. Food Marketing is growing rapidly in the market now. Every company should research their target audience before promoting or advertising their product in the market. Food Marketing is helpful for companies to reach their targeted audience immediately. Companies should maintain a special reputation to gain customer’s trust towards their products. Food Product Branding is done to create a special image in social media and the market. Companies require genuine effort and hard work to create a brand image with the best product in the market. After successfully building a brand identity, traffic and sales of the product will follow nicely afterward.
After promoting the product in the market, a special marketing channel should be created to sell the product. The selling of products requires expertise and experience in the marketing of products by a company. Market research should be done to find out the virtual persona of potential customers and promote the products accordingly. A proper channel should be made to distribute the product in the market and make it available in all corners. The success of a company depends upon the marketing of promoting to increase the profit. Take the help of our marketing experts in getting the desired service to increase sales and profit of the company.
Benefits of Food Marketing
Food Marketing is all around us. You probably receive a constant stream of changing and often conflicting messages about food. This can make it hard to make healthy food choices. This is how food marketing can impact your diet and, thus, your health directly:
- create food trends
encourage you to:
- buy certain foods or drinks
buy foods to get promotional items such as:
- loyalty points
- tickets to movies or sports events
- coupons for future food purchases
- create links between certain foods or brands and a particular lifestyle
- build brand loyalty so you will continue to purchase from a particular store or product with a brand name.
While being aware of food marketing may help in the following way:
- recognize when foods are being marketed to you
- decide whether a food item is healthy by using food labels rather than relying on marketing messages alone
- teach those who may be more vulnerable to food marketing, like young children and teens, about marketing techniques
Food Marketing can either be a great boon or a miserable bane; the choice is yours to make when you purchase a food item; make sure you read the label right!