AAHAR, 2019 – India’s Formost Food and Hospitality Event

AAHAR 2019

The 34th edition of AAHAR, India started with bringing the prominent brands of food and hospitality industry from India and rest of the world, all under one platform. The five-day premier annual event of the India trade promotion organisation held at Pragati Maidan on 12th March and is going to conclude on 16th March.

The event held in a smaller avatar because of the limited space available due to the reconstruction work that is underway at the venue. The display area has grown shorter this time and it is said to have almost half of the area which is used to be available earlier. Last year as well, the fair had gone similar kind of trimming due to space shortage. This has put a question mark on the importance and purpose of this event considering its immense popularity and significance internationally. Nevertheless, the officials were enthusiastic and have been claiming that this year’s event will be no less than its previous versions.

The event managed to pull the same number of crowd, despite the lesser areas available for the show. This is because the event was hosted for five days and it gave all the visitors’ sufficient time to come and visit. With around 600 participants attending this event from all across the world, the 34th edition of AAHAR appeared actively sharing the latest consumer trends, concerns, new innovations and trade avenues as the event promised to have.

The fair was spread across six halls (7, 8, 9, 10, 11 and 12) and also in the open area. A wide collection of confectionery items, food and beverage products, machinery, hospitality and décor items were kept on display. The fair was segregated into four main categories, namely: food products and Beverages; food and beverage equipment (Preparation/Processing/Packaging); hospitality and decor solutions; and International participants.

The fair has also witnessed considerable participation of foreign countries including: China; Denmark; Germany; Hong Kong; Italy; Indonesia; Israel; Japan; Malaysia; Peru; Russia; Singapore; Spain; Turkey; the USA; the UK; Ukraine; and the UAE.

AAHAR has been organised and supported by the Ministry of Food Processing Industries (MoFPI), APEDA and apex industry associations, Association of Resource Companies for the Hospitality Industry of India, the Hotel and Restaurant Equipment Manufacturers’ Association of India, All India Food Processors’ Association (AIFPA), Food and Hospitality Support Association of India, the Federation of Indian Food and Hospitality Industry and the Forum of Indian Food Importers.

In the end, AAHAR managed to remain as Asia’s best-known fair in the food and hospitality sector irrespective of the shrunken size of the venue. The fair has grown tremendously in recent years and has become the ultimate destinations for the global vendors, traders and sourcing professionals.

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Food Marketing & Technology is a monthly magazine published by L.B. Associates Pvt Ltd

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