Technology – Driving the Beverage Industry Forward

non-alcoholic beverageIn a large and emerging market India, food and beverages account for a substantial part of Indian consumption. India is a large producer of fruits, vegetables and milk; the government is actively putting in place measures to develop the country as a food processing hub.

Non-alcoholic beverages comprise all beverages that are alcohol-free and include a wide range of sub-sectors such as carbonated soft drinks, fruits and vegetable juices, tea/coffee/milk based beverages, sports drinks, energy drinks and bottled water.

The non-alcoholic beverage sector is undergoing changes in terms of product variety, business models and markets. Companies are customising their products to meet consumer and market requirements. Transparent regulations related to food safety standards, consumer and environment protection and better implementation will help the non-alcoholic beverage sector to grow and reach its potential.

The non-alcoholic beverage sector’s share in the GDP is rising, and it is projected to have high double-digit growth for the next 10 years. It has the potential to create four indirect employment for each direct employment. Companies are investing substantially in technology and skills upgradation, Research & Development (R&D) in product development, customisation of products to local tastes and process upgrading. The corporate manufacturers work closely with non-corporate retailers, providing them with necessary technology such as storage facilities and freezers. Big companies have invested significantly in water management and recycling technology.

The demand for packaged beverages is slated to grow further. There has been an emergence of various brands in all segments of the category ranging from drinking water to traditional tea and coffee, and processed drinks.

According to industry estimates, the non-alcohol market for beverages in India is close to INR 195,000 cr and is growing at 20-23 percent. This growth rate will take the category to three and a half times its present size by 2020. Tea is the largest segment of beverages in India. The beverages market for non-alcoholic products is split 50:50 between rural and urban markets.

Temperature Monitoring System

For the longevity of beverages, maintenance of air temperature in a controlled environment ranging from factory floors and storage areas to industrial scale freezers, ovens and walk-in refrigerators is extremely important.

The fluctuations in temperature is recorded and stored in the server in real time by the temperature monitoring system. Temperature monitoring system is increasingly being adopted by manufacturing companies and warehouses in order to achieve improved levels of productivity.

It is noteworthy that the increase in number of warehouses, storage system and adoption in food and beverage industry is fuelling the growth of temperature monitoring system.

The functional beverage market is a growing sector of the beverage industry. Technological challenges associated with functional beverages are release of functional compounds throughout the lifestyle. It is imperative that the beverage product manufacturing sector adopts new processing technologies and ingredient systems.

By FMT Bureau

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Food Marketing & Technology is a monthly magazine published by L.B. Associates Pvt Ltd

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