Ruby Chocolate Version Launched in First Consumer Brand

Barry Callebaut

  • Japanese KITKAT® is the first consumer brand in the world to launch a Ruby chocolate version named ‘KITKAT® Chocolatory® Sublime® Ruby’
  • Barry Callebaut revealed the fourth type of chocolate ‘Ruby’ next to Dark, Milk and White chocolate in September 2017
  • Ruby chocolate has a fresh berry-fruity taste and characteristic color. No berries, berry flavor, nor color are added

Nestlé Japan Ltd. has launched the Ruby chocolate version of its iconic KITKAT® brand in KITKAT® Chocolatory® stores in Japan and South Korea, as well as online. KITKAT® is the first to offer this fourth type of chocolate – next to Dark, Milk and White – to consumers, just five months after Ruby chocolate was introduced. Ruby chocolate was created by Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products. ‘KITKAT® Chocolatory® Sublime®Ruby’ is available in time for Valentine’s Day.

Since the announcement in Shanghai in September, Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in ‘KITKAT® Chocolatory® Sublime® Ruby’ has a fresh berry-fruity taste and characteristic color. Ruby chocolate is made from the Ruby cocoa bean. No berries, berry flavor nor color are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

Kitkat sublime Ruby bar ‘Sublime® Ruby’ was created through the craftsmanship of top pâtissier Yasumasa Takagi. It will be available for purchase in the KITKAT® Chocolatory® stores as well as online. KITKAT® Chocolatory® is a specialty store in Japan and South-Korea selling premium KITKAT® chocolates created with meticulous attention to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi.

Antoine de Saint-Affrique, CEO of Barry Callebaut: “I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering KITKAT® Brand in Japan. Nestle was very quick in spotting the trend and in introducing a Ruby chocolate version of KITKAT®, which will entice consumers across Asia and beyond.”

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