Food processing and packaging company Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalise the look and feel of their products.
These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.
Charles Brand, executive VP, product management and commercial operations, Tetra Pak, said, “In a world where almost everything needs to be ‘personalisable,’ we want to provide customers with something unique to help their brands rise above the noise and reach the shopper. The new suite of effects and expressions will help our customers enhance their brand with no additional investment, making it a cost-effective solution to their needs.”
The company’s current offerings of packaging material effects include Tetra Pak Reflect: to incorporate holographic effects onto the package; Tetra Pak Metallized: to create a metallic effect; Tetra Pak Craft: to give the package the natural look of bare paperboard with wood fibres.
More offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience. The whole range of effects will be available for the majority of package formats and offered to customers worldwide.