Swiggy, flush with funds and looking to start a grocery-delivery business, is in early talks to acquire subscription-based milk-delivery startup Supr Daily, according to three people familiar with the developments.
The milk-delivery startups could help Swiggy and BigBasket increase their frequency of orders to 15-20 times a month from 4-5 times a month now.
BigBasket handles 60,000-70,000 orders a day across India, and Swiggy more than 300,000 food-delivery orders a day, as per industry estimates. Daily Ninja, which recently launched in Hyderabad, handles about 25,000 orders a day, according to the company.
RainCan handles about 10,000 orders a day, Milk Basket about 8,000 and Supr Daily about 5,000, according to industry estimates.