Swiggy, Big-Basket Discovered Next Cash Cow: Milk Dilvery


Swiggy, Big-Basket Discovered Next Cash Cow: Milk Dilvery

Food-delivery platform Swiggy and online grocer Big-Basket have zeroed in on their next big cash cows: milk-delivery startups that can enrich their frequency of orders and make customers stick.

Swiggy, flush with funds and looking to start a grocery-delivery business, is in early talks to acquire subscription-based milk-delivery startup Supr Daily, according to three people familiar with the developments.

The milk-delivery startups could help Swiggy and BigBasket increase their frequency of orders to 15-20 times a month from 4-5 times a month now.

BigBasket handles 60,000-70,000 orders a day across India, and Swiggy more than 300,000 food-delivery orders a day, as per industry estimates. Daily Ninja, which recently launched in Hyderabad, handles about 25,000 orders a day, according to the company.

RainCan handles about 10,000 orders a day, Milk Basket about 8,000 and Supr Daily about 5,000, according to industry estimates.



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