SIAL China, Asia’s largest food innovation exhibition, and the world’s fourth-largest, successfully concluded its 19th edition on May 18 in Shanghai at the Shanghai New International Expo Center. Phil Hogan, European Agriculture, and Rural Development Commissioner, officially opened SIAL China 2018 on behalf of the European Union as Region of Honour.
SIAL Innovation, once again shined at SIAL China. In total, more than 600 products were vying for the prestigious award at SIAL China. In the afternoon of May 16, three of the ten finalists were awarded SIAL Innovation Gold, Silver, and Bronze Awards, respectively.
The Gold Award went to SAFE CATCH from the USA for Elite Wild Seasoned Tuna for their low mercury tuna. Mexico Avocado Honey from CHENGDU MAYALAND TRADING CO., LTD, China, earned the Silver Award for its originality, and NOVELTEA from Great Britain captured the Bronze Award for their innovative cold-brew tea and spirit blends called “The Tale of Tangier and The Tale of Earl Grey”.
SIAL China 2018 marked the fifth year La Cuisine partnered with World Association of Chefs’ and the first with China Cuisine Association to host Top Chef. This year, five domestic and three international teams competed to be named Top Chef. With eight expert judges looking for creativity, presentation skills, uniqueness, and taste, in the end, the team from Yunnan took home the championship.
Retail & Hospitality Forum
From May 16-18, experts from the EU, Euromonitor, GIRA Conseil, XTC, JD.com, and Alibaba shared insights, analysis and discussed trends in such areas as indication labels, dairy, food services, boundary-less retail, and new sales formulas at the Retail & Hospitality Forum. The forum gave professional visitors an exciting platform not only to increase their understanding but also learn the latest trends of food and beverage industry.
Wine Innovation Forum & Best Buy
With 16 sessions, the 2018 Wine Innovation Forum explored a variety of wines and regions, including Portuguese Vinho Verde, New Zealand Pinot Noir, and wines from Washington State. Lectures by renowned Master of Sommelier Darius Allyn and Wine Master David Forer brought a high level of professionalism and depth. The much anticipated Best Buy Competition announced the 2018 Award winners on May 17 during the SIAL After Party.
Chocolate World 2018 introduced a new mascot named Mr. Chocolate to visitors. The official mascot was revealed during the Opening Ceremony on May 16 and complimented the extraordinary decorations and range of delicious and informative activities.
Co-hosted by China Aquatic Products Processing and Marketing Association, the Marine Stewardship Council, and the Norwegian Seafood Council, Seafood Fest’ 2018 offered a host of cooking demonstrations. With sessions dedicated to introducing the ‘right seafood’ associated with the ‘right wines’, Seafood Fest’ was a seafood lover’s dream.
China National Specialty Tea Brewers Cup
Endorsed by Café Culture and the Australasian Specialty Tea Association (AASTA), this event honored traditions with brewing skills and tea innovations during its annual tea brewing competition.
Geographical Indication Specialty
To reveal the potential value of geographical agricultural products, exhibitors from the Chinese City of Lishui, and Chinese Provinces of Heilongjiang and Gansu displayed multi-indicative products and geographical culture at the Geographical Indications Specialty Event. The event was the perfect combination of geographical agro-food, culture, and art.
SIAL China professional industry forums are a platform to exchange cutting-edge thoughts and industry insights. SIAL China 2018 marked the first time SIAL China offered a dedicated forum to discuss the condiment, functional foods, and meat industry.
SIAL China 2018 Continues to Inspire Food & Beverage Industry. Organized by Comexposium, SIAL China is the biggest food and beverage show in Asia and an integral part of the SIAL Network, the leading global network of shows dedicated to the food and beverage industry.