Parag Milk Foods Ltd has launch fresh milk under the brand Gowardhan in Delhi and the National Capital Region (NCR). It will be 100 per cent cow’s milk and supplied from its plant in Sonipat, which it acquired from Danone Foods and Beverages Pvt Ltd recently. The company also plans to reach out to the regions located within a 250-300km radius of the plant.
Industry experts opined that the fresh milk market in Delhi and NCR was worth approximately Rs 1,000 crore. The North India presence will further strengthen the company as the largest player in the Indian private dairy sector involved in the procurement, manufacturing, marketing and distribution of products produced exclusively from pure and fresh cow’s milk.
Commenting on the acquisition, Devendra Shah, chairman, Parag Milk Foods Ltd, said, “With our recent acquisition of Danone’s facility in Sonipat, we have commenced the operations with pouch milk supply under our Gowardhan brand.”
“North India is one of the key priority markets for Parag Milk Foods, and we are targeting to garner a 10 per cent market share in the region. The consumption of dairy products is the highest in this region, and the initiative will allow us to make the goodness of cow’s milk reach Delhi and NCR and the neighbouring regions,” he added.
In the coming weeks, along with fresh milk production, the company will also upgrade the new facility with additional amenities for the supply of curd, buttermilk and yoghurt. Thereon, the company will begin to supply these products to the north and east markets from the Sonipat plant.