‘Ray Cooking Spray’, has been re-launched by Nagpur based LB Consumer Goods Pvt. Ltd. making it the group’s entry into the growing FMCG industry. The unique selling proposition of Ray Cooking Spray is that it offers optimum amount of oil through a spray nozzle for cooking purposes. This helps in cutting down the excess oil in the diet, without sacrificing on the taste.
Ray Cooking Spray in its new avatar is even better than before. While the earlier version contained propellants and emulsifiers, this time all preservatives have been removed so that the customer gets pure refined oil. At the same time, the nozzle design has also been revamped making it leak proof and unmovable. This helps to secure the oil and manage its use in a better manner. The tin can have been now replaced with a high-quality food grade aluminium can. This is the first time in India clean Aerosol Technology is being used without any gases or propellants. Ray Cooking Spray now is pure refined oil in continuous spray without any propellants or gases or emulsifiers for thinning.
Indian cuisine utilizes the plentiful amount of oil, no matter which part of India the dish originates from. While this diet was essential for people in earlier times, as their lifestyle included intense physical activities like farming, the lifestyle of Indians today does not warrant the same usage of oil in preparing the food. It is due to this factor that India today faces a huge diabetic, hypertension and obesity burden.
Cooking sprays are commonly used worldwide and are helpful in restricting the number of fats in the diet. With this re-launch, efforts will be made to raise awareness about the benefits of cooking sprays and how they can be instrumental in helping people achieve their fitness goals.
This logic has been tested and approved by certified laboratories that have found that using cooking sprays with their unique dispensing mechanisms enables people to cut down on their oil consumption by up to 10 Times. Each can of Ray Cooking Spray (200 ml) equals to 2.4 Litres of regular cooking oil which means with the use of Ray Cooking Spray oil consumption in daily food is reduced by 10 times and reducing fat content up to 80%. This is because the dispensing mechanism breaks the thick and viscous oil into very fine particles and covers the entire cooking pan adequate for cooking food. Imagine when a thick and viscous drop of oil is broken into a very fine mist which covers the cooking Pan. This is all that is required for cooking.
It is important to highlight that more oil does not mean that the food will be tastier. It just means that the excess oil will be floating around in your dish and has higher chances of causing atherosclerosis, that is, a build-up of fat in your blood vessels.
Ray Cooking Spray also makes it easier to grease the utensils for baking purposes. One spray of Ray Cooking Spray does the same job that a pat of butter or 1-2 tablespoons of oil would do.
The spray would be available in four variants- Rice Bran, Olive, Groundnut and Sunflower. The product is available in Mumbai, Pune, Bangalore, Nagpur, Hyderabad, Delhi NCR, Chandigarh, Ahmedabad and all leading E-Commerce Platforms. In the later phase, the product’s markets would be expanded to rest of the country.