In line with its vision to introduce products rooted in nutrition, health and wellness, Nestlé India will be adding Nestlé Breakfast Cereals from Cereal Partners Worldwide (CPW) to its existing portfolio this year.
CPW is a 50-50 joint venture which combines the expertise of Nestlé S A, Switzerland and General Mills Inc, United States, to produce and sell breakfast cereals. Nestlé India’s board of directors has approved the proposal.
Commenting on the decision, Suresh Narayanan, chairman and managing director, Nestlé India, said, “We firmly believe breakfast is the most important meal of the day. We also believe eating a nutritious breakfast sets the tone for the rest of the day and acts as the foundation for a healthier future.”
“The consumer need for breakfast choices is only growing, and companies need to bring more options to satisfy this need. We are, therefore, pleased to be introducing Nestlé Breakfast Cereals in India. This business complements our current portfolio by combining our expertise in food and this category, globally,” he added.
With this launch, Nestlé India’s objective is to provide high-quality nutritious breakfast cereals to its customers across the country.