Nestlé has unveiled the first product developed by its new incubator team in China, a range of ready-to-drink herbal drinks and soups made with traditional Chinese ingredients.
Xingshan the range includes three herbal drinks and three herbal soups, which contain traditional ingredients such as rose, pomegranate, tremella and mushroom, and the range will be sold through e-commerce platforms.
The range was jointly developed by Nestlé’s incubator team and its Totole brand with China’s urban professionals in mind, and Nestlé
says that the development of the range shows how the company is adapting to meet rapidly changing consumer tastes.
Nestlé’s launched its Chinese Incubator Team earlier this year to quickly respond to China’s market needs, and it is the second incubator team the company has established, with the other operating in the US.
Rashid Aleem Qureshi, chairman and CEO of Nestlé Greater China said: “In response to the rapid changes in China’s food and beverage industry, Nestlé has accelerated the improvement and testing of its innovation business model over the past two years to create a multidimensional, sustainable innovation strategy.
“For over 150 years, Nestlé has been dedicated to the same mission: enhancing the quality of life and contributing to a healthier future.
“Our innovation team, with over 100 ongoing projects, will bring consumers more choices through a variety of healthy products over the next two years.”