Despite the chaos, McDonald’s introduces 12 new food product and beverage range across its outlets in the south and west India.
The owner of its master franchise for the region Westlife Development said the company (HPRL) operates 261 McDonalds outlets across 36 cities in the South and West India.
The restaurant chain plans to introduce cuisines from across the world – a range of 12 new products with Italian, American and Indian roots.
Westlife Development said in a statement, “We firmly believe that food and flavours have no borders, and they unite people, “McDonalds India Senior VP Strategy, Innovation, and Capability Seema Arora Nambiar said.
The 169 outlets in north and east India is run by Connaught Plaza Restaurants Ltd (CPRL), a 50:50 joint venture between Bakshi and the fast-food chain. PRJ MKJ. The report also mentions that McDonalds will not introduce the new product range in the northern and the eastern region due to the dispute going on between McDonalds estranged joint venture partner Vikram Bakshi.
( source: The Economic Times)