McDonald’s India has revamped its menu to reduce sodium and oil content in the various items offered on its menu, the US-based fast food chain’s Indian franchisee Hardcastle Restaurants said on Tuesday.
Hardcastle Restaurants, a subsidiary of Westlife Development Limited, announced ‘The Good Food Story’ initiative, to “reinforce its commitment towards promoting nutritive and wholesome food”.
“McDonald’s strength lies in its ability to continuously evolve and remain relevant to its consumers. The Good Food Story is one such journey that the company has undertaken to bring nutritious and wholesome food to them,” Westlife Development said in a filing to the Bombay Stock Exchange (BSE).
Sodium across fries, nuggets, patties, and sauces has been reduced by over 20 percent. McDonald’s India’s new menu, under ‘The Good Food Story’ initiative:
- Oil content in mayonnaise has been reduced by 40 percent, making it the first ever low-fat mayo in the Indian quick service restaurant industry, according to Westlife Development. This has brought down fat content by up to 25 percent of McDonald’s India’s products resulting in calorie reduction by up to 11 percent.
- With the right balance of carbohydrates, protein and fat as recommended in the guidelines issued by the National Institution of Nutrition, the iconic McAloo Tikki Burger is now a balanced meal, said Westlife Development, which operates a chain of McDonald’s restaurants in west and south India.
- McDonald’s patties are now completely free of any artificial preservatives.
- The dietary fiber content in McDonald’s patties has gone up by as much as 20-25 percent, according to the official statement by Westlife Development.
- McDonald’s has replaced refined flour wraps with whole grain wraps.
- The Soft Serve ice cream is made of 100 percent milk and is 96 percent fat-free.