Dolmio Veggie Goodness is a new pasta sauce containing two portions of fruit and vegetables in every portion.
The 340g pouches are designed for two to share and are available in four varieties: sun-ripened tomato, courgette, and basil; sun-ripened tomato, sweet pepper, and chili; sun-ripened tomato, lentil, and garlic; and a smooth tomato and hidden vegetables Bolognese sauce.
Mars Food says the new launch is part of its commitment to providing consumers with the healthier options they are increasingly demanding and comes on the back of the launch of a range of ‘no added sugar’ pasta sauces and a ‘no added sugar’ Bolognese last year.
“Consumers are always looking for ways to make their favorite meals a little healthier and know those five portions or more of fruit and vegetables can contribute to that, but many of us just aren’t eating enough,” says Ian Nundy, Dolmio marketing manager. “That’s why we created Veggie Goodness – packed with vegetables to provide a quick, convenient and healthy way to two of your five-a-day.”
The company said that each pouch contains two of your five-a-day in each serving and are high in fiber, a source of potassium and contain no artificial colours, flavours or preservatives.
Ian Nundy, marketing manager for Dolmio, said: “Consumers are always looking for ways to make their favourite meals a little healthier and know that five portions or more of fruit & vegetables can contribute to that, but many of us just are not eating enough. That is why we created Veggie Goodness – they are packed with vegetables to provide a quick, convenient & healthy way to two of your five-a-day.”
The Dolmio Veggie Goodness range retails at £1.99. Each 340g pouch is “ideal for two people to share” and is available in four varieties – Sun-ripened Tomato, Courgette & Basil; Sun-ripened Tomato, Sweet Pepper & Chilli; Sun-ripened Tomato, Lentil & Garlic; and a Smooth Tomato & Hidden Veg Bolognese sauce.