Manpasand Beverages, India’s leading fruit drink manufacturer has invested Rs 170 crore and completed the setting up of their new manufacturing facility at Varanasi, Uttar Pradesh. With this addition, the company now has seven manufacturing units in India.
The plant, located at UPSIDC Agropark, Phoolpur, Varanasi, is spread over seven acre with an installed capacity to produce up to 50,000 cases per day. The company has invested about Rs 170 crore and will now have a manufacturing capacity of about 2,75,000 cases per day across India.
According to Dhirendra Singh, chairman and managing director, Manpasand Beverages Limited, said, “We have set-up this facility with an intention to further strengthen our position in the Indian and global fruit drink industry.”
“The two facilities in Varanasi will provide strategic leverage in catering to the key markets of the north-west, the east, the north-east and a part of central India. Apart from the existing range of products, this unit will also focus on new product segments like milk-based drinks and protein-based drinks,” he added.
Having established a strong presence in the rural and semi-urban markets through its flagship brand, Mango Sip, Manpasand has been quick to build on it further by increasing its footprints in the modern trade segment.
“Within a short period of three years, Mango Sip has emerged as the third-largest mango drink brand in the modern trade segment in the previous financial year ending in March 2018,” according to a recent data shared by Nielsen.
Over the next three years, Manpasand is planning to enter new product segments that include milk-based drinks, fruit-based sugar-free drinks, glucose drinks and protein-based drinks, that will provide a significant boost in its growth journey across local and global markets.
In order to cater to the rising demand and owing to the recent 10-year exclusive joint distribution tie-up with Parle Products Pvt Ltd to access their gigantic retail network, the company is on track to double its production capacity.
Apart from the existing seven plants at Vadodara, Varanasi, Dehradun and Ambala, the plant at Sri City will be ready within 3-4 months, while the facility in Odisha will be set up very soon.