|Life Health Foods (India) Pvt Ltd, a pioneer in the health beverage segment, has launched their new brand So Good, a range of dairy-free plant based milks. The launch has come in time with the increasingly-growing demand for non-dairy milk.
“The tagline of So Good Protein + Soy milk range is So Good in five ways. With 25 per cent more protein than regular soy milk and toned milk and 50 per cent lower fat than toned dairy milk, it is a great choice,” according to the company.
It is gluten-free and lactose-free which is helpful for people with lactose intolerance, or those wanting to reduce their dairy consumption and great for gut health. Not only it is fortified with essential vitamins, but it does not have any cholesterol either. The So Good Protein+ soy milk range includes original unsweetened, café latte and deluxe chocolate, which are available in both one-litre and 200ml formats.
In addition to the new Protein+ soy milk, the popular Almond Fresh range of Almond milks has been brought under the So Good brand. This product tastes great and also has nutritional benefits that make it a great addition to any diet. So Good Almond Fresh comes in three flavours – chocolate, vanilla and natural unsweetened for those wanting an even lower sugar option, which is also available in the one-litre and 200ml packs.
Rohit Bhagat, business head, Life Health Foods (India), said, “So Good Protein+ is our latest addition to our health drink category range. It offers a well-rounded nutritional punch for all lovers of health drinks. We understand the needs of today’s health-conscious Indian consumer and strongly believe in providing a great combination of good taste and health benefits at an affordable price.”
Health and medical experts agreed that both protein and calcium were essential nutrients required by human bodies for a healthy and productive lifestyle. The So Good range offers lactose-intolerant people the opportunity to substitute dairy milk with So Good.
Protein+, or Almond Fresh, to help get their necessary dietary calcium and protein, which dairy milk would otherwise provide. Similarly, individuals with high cholesterol could benefit by making the switch to soy milk with zero cholesterol. So Good Protein+ soy and Almond Fresh almond milk are also suitable beverages for vegans as they are made entirely from plant sources.
“With the launch of So Good Protein+, Life Health Foods becomes one of the biggest players in the category of ready-to-drink dairy alternatives, and though a niche segment currently, the category of non-dairy alternatives is growing at the rate of 20 per cent year-on-year. There is growing interest and opportunity in this category. We look forward to continuing to innovate and produce products for India and around the world,” he added.
The company sells products globally with offices in Australia, New Zealand, India and the United Kingdom.