Kellogg’s will aim to use 100% reusable, recyclable or compostable packaging by the end of 2025, as part of new sustainability targets.
The goals build on the company’s current sustainable packaging commitment to continue to ensure 100% of all timber-based packaging is either recycled or certified as sustainably sourced.
Consumers in the UK will also now be able to recycle their Pringles’ cans thanks to a new deal struck between the Kellogg’s-owned crisp brand and recycling company TerraCycle.
From December 2018, empty Pringles cans can be sent to TerraCycle using freepost labels. The cans are then recycled and the resulting
pellets used to create new products such as benches and fence posts. Pringles packets are not currently recyclable.Kellogg said it has also been working with its suppliers to identify packaging designs that minimise waste while ensuring the quality and safety of its foods. In Europe, the company has launched a project to move its cereal pouches to a recycle-ready material by late 2019, which will remove an estimated 480 tonnes of non-recyclable packaging from its supply chain each year.
Kellogg’s CEO Steve Cahillane said: “Nurturing our planet is a foundational value of Kellogg. It’s imperative we are part of a solution that ensures a healthy and sustainable planet for all people around the world.”
Lou Massari, Kellogg’s senior director of global packaging, added: “We cannot accomplish this ambitious goal alone, and we will collaborate with new and existing external partners, our customers and other innovators to identify packaging solutions that protect and enhance our foods while delivering on the quality and great taste that consumers expect from us.”
In its most recent quarterly results, Kellogg’s recorded a 5.8% increase in its revenue as it benefitted from the acquisition of Rxbar maker Chicago Bar Company.