Food Safety and Standards Authority of India (FSSAI) unveiled ‘The Eat Right Movement’, built on two broad pillars of ‘Eat Healthy’ and ‘Eat Safe’. The programme aims to engage and enable citizens to improve their health and well-being by making the right food choices.
FSSAI CEO Pawan Agarwal said the movement can grow organically as a self-perpetuating movement, co-owned and co-led by various partners using the broad framework and resources put together by professionals and experts in the field of food and nutrition.
Stating that its aim was to cut down salt/sugar and oil consumption by 30% in three years Mr. Aggarwal said that 15 major food manufacturers have already joined the programme.
The FSSAI, he said, “is looking at robust food labeling and cleaning up the claims space.”
Apart from this, a toolkit also has been introduced to address the issue at the grassroots level. Both theory- and activity-based manuals have been developed to train the ASHA and Anganwadi workers in the villages.
On the consumer front, FSSAI has come up with a separate portal where they can post queries and experts from the Nutrition Society of India (NSI), Indian Dietetic Association (IDA), Association of Food Scientists and Technologists (India), Indian Medical Association (IMA), Indian Federation of Culinary Associations (IFCA) and individual experts will guide them. An AI-powered Chatbot for citizens to answer all questions related to food is also available.
Calling it a good move, Sunita Narain, director of Delhi-based Centre for Science and Environment, said that just like new regulations on packaging and labeling, and safe food for school children, FSSAI should consider making ‘Eating Right’ a regulation instead of only a volunteering activity to have a better impact.