Fresh Del Monte Produce Inc. announced today that it has acquired an equity investment in Purple Carrot, a plant-based meal kit provider in the United States. Launched in 2014, Purple Carrot delivers fresh, pre-portioned ingredients nationwide with a simple step-by-step guide for people to cook healthy, plant-based meals at home. Purple Carrot has built a vibrant community among health-conscious consumers seeking convenient, better for you, better for the environment, 100% plant-based food and beverage offerings.
“This investment builds on our commitment to seizing growth opportunities that will further diversify our business, leverage our distribution network and infrastructure, and get healthful, fresh fruit and vegetable offerings in as many channels as possible,” said Mohammad Abu-Ghazaleh, Chairman and Chief Executive Officer of Fresh Del Monte. “Purple Carrot has tremendous growth momentum in the fast-growing plant-based food segment with a well-known brand and an authentic connection with its customers. We believe there will be significant opportunities for our teams to create increased value through product mix and channel expansion.”
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the Del Monte® brand, a symbol of product innovation, quality, freshness, and reliability for more than 125 years.
Purple Carrot is the first and only plant-based meal kit company that delivers fresh, pre-portioned ingredients and simple step-by-step guide for people to prepare distinctive, healthy, plant-based meals at home. Purple Carrot empowers people who want to consciously and easily integrate plant-based eating into their life – while not completely giving up meat, fish, and dairy – and become a BalanceatarianTM.