According to the latest Nielsen research by the Can Makers, canned drinks are seeing significant growth in the UK market. Nielsen says that CSDs continue to be the largest market for beverage cans, growing by +5% units (MAT to June 2017).
The overall cider market growth areas are all in cans too. Glass and PET pack formats experienced declines in unit sales of -9% and -5% respectively, whilst the cans’ market share grew by +6% so far this year (MAT June 2018).
In the UK, 72% of all aluminium cans were recycled back into other products in 2017.
Flavoured cider in cans continues to rise in popularity as more consumers look for new tastes and experiences beyond the traditional apple cider. This is highlighted by the 6% jump in sales of flavoured cider in cans last year. The combination of a different taste sensation and a completely sustainable pack format are making canned cider a hit with consumers. Smaller pack sizes are also a growth driver, as it meets the convenience needs of consumers too.
Craft shows no sign of slowing down
Furthermore, Nielsen’s research confirmed the craft beer trend is still on the rise in the UK and continues to thrive in cans, growing notably faster than bottled craft beer – +66% versus -3% respectively in the first half of 2018. Retailers have been increasing their product ranges in the past year, making canned craft beverages more accessible for consumers.
According to Nielsen, there have also been early indications of increased interest in craft cider, which is also expected to generate further interest in the can pack format, following the success of canned craft beer.
Source: Food&Drink Technology