Crown Bevcan Europe & Middle East is launching its CrownConnect technology in conjunction with FACT – an all-natural sparkling drink. Each can will be marked with a 2D unique scannable code.
In light of this, Crown has partnered with entrepreneur Olly Bolton, to launch Almond, a blockchain platform that allows consumers to scan a unique hidden product code and rewards them by unlocking tokens that are redeemable for cash.
The platform, to be launched this month, will also unlock details of FACT Water’s story, giving access to supply chain information and building deeper, trusting relationships with consumers that will ultimately foster brand loyalty.
As well as producing the physical beverage can for FACT Water, on which Almond will be launched, Crown’s CrownConnect technology provides the 2D codes beneath the tab of the beverage can that facilitate the engagement between consumer (via a scanning application) and brand. The platform, developed in partnership with IoT company EVRYTHNG then comes into effect, generating rewards and offers based on previous purchases and offering discounts and rewards to users based on their habits and the products they buy.
Matt Twiss, marketing and business development director at Crown, says, “The Internet of Things, and specifically blockchain technologies, will continue to drive the way brands interact with consumers and Almond is a very exciting step into this area for the beverage industry.
Almond-enabled cans of FACT Water will be available to buy in the UK and selected European countries from the end of June.