It is a continuation of the cola major’s efforts to expand its portfolio, including the health and wellness range. A significant addition to the Minute Maid fraternity, it will underline the company’s commitment to the Fruit Circular Economy initiative.
Made from locally-sourced fruits, the product has been designed to suit the Indian palate and cater to the increasing needs of mothers looking for a combination of nutritious goodness and taste. Minute Maid Smoothie is available in 250ml packs in two variants (mango and banana), priced at Rs 30.
“Minute Maid Smoothie is an ideal choice for mothers looking for a snack that is tasty, filling and nutritious. We specifically developed this product after listening to mothers and understanding their needs. Children are picky eaters and are always look for something tasty, mothers often find it tough to balance between nutrition and taste,” said Vijay Parasuraman, vice-president, Coca-Cola India and South-West Asia.
“MM Smoothie contains real mango juice, that gives it a great taste kids love, and puree of banana, which makes it filling, goodness of whole milk that mothers trust. It is topped with nutrients such as Vitamin B3, B6, Vitamin E, zinc and calcium, that play a key role in metabolism and building strength and stamina,” he added.
In the first phase of the launch, the product will be available in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh, followed by other states. In the coming months, Coca-Cola India will also expand the smoothie range by introducing other popular flavours.