Coca-Cola India has added to its Minute Maid portfolio with the launch of a new smoothie, as it aims to increase its healthy beverage offer.
Called Minute Maid Smoothie, the product has been designed to suit the Indian palate and respond to demands for a combination of “nutritious goodness and taste”.
Containing fruit and milk, the beverage is currently available in a mango and banana variant in 250ml bottles.
Vijay Parasuraman, vice president of Coca-Cola India & South West Asia, said: “Minute Maid Smoothie is an ideal choice for mothers looking for a snack that is tasty, filling and nutritious. We specifically developed this product after listening to mothers and understanding their needs.
“Children are picky eaters and are always looking for something tasty, mothers often find it tough to balance between nutrition and taste.
“MM Smoothie contains real mango juice that gives it a great taste kids love, puree of banana which makes it filling, goodness of whole milk that mothers trust and topped up with nutrients such as vitamin B3, B6, vitamin E, zinc and calcium that play a key role in metabolism and building strength and stamina.”
In the first phase of the launch, the product will be available in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh, followed by other Indian states. In the coming months, Coca-Cola India will also expand the range with more flavours.
Last year Coca-Cola India announced it would invest $1.7 billion to create a range region-specific juice variants made from fruits native to the country.
As part of its Fruit Circular Economy initiative, the company said it aims to strengthen the local and regional value chain and drive demand for locally grown fruit across India.